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Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. Written for undergraduate cell biology courses, Principles of Cell Biology, Second Edition provides students with the formula for understanding the fundamental concepts of cell biology. This practical text focuses on the underlying principles that illustrate both how cells function as well as how we study them. It identifies 10 specific principles of cell biology and devotes a separate chapter to illustrate each. The result is a shift away from the traditional focus on technical details and towards a more integrative view of cellular activity that is flexible and can be tailored to suit students with a broad range of backgrounds. The Second Edition features a fully revised art program with new full-color images and illustrations that simplify key concepts an...

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4...